![]() ![]() Threats: unfavorable situations which can negatively affect the business. Opportunities: favorable situations which can bring a competitive advantage. Weaknesses: factors that can be harmful if used against the firm by its competitors. Strengths: factors that give an edge for the company over its competitors. What is SWOT analysis? The answer to the question is simple: it’s a tool used for situation (business or personal) analysis! SWOT is an acronym which stands for: SWOT is a framework that allows managers to synthesize insights obtained from an internal analysis of the company’s strengths and weaknesses with those from an analysis of external opportunities and threats. Swot analysis involves the collection and portrayal of information about internal and external factors which have, or may have, an impact on business.
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